Bleach...one sniff and you’re practically seeing stars. Now, we can all agree that it is less than ideal for your hair; brittleness, discoloration, and extreme dryness are all scary possibilities and a big bummer for those wanting to lighten up. But before planning for pretty pastels, first keep in mind that this endeavor is a sacrifice and causes a permanent change in your hair. With that being said, here are some of the most important things to know about bleaching hair and what to do to make it as smooth a journey as possible. 

Damage: First and foremost, no matter what, your hair will be damaged. A big mistake many make is underestimating the power of bleach and its effects on stripping hair of its natural pigment. Bleach goes inside the hair shaft and breaks down pigment molecules into smaller molecules that simply wash your hair color right down the drain. You will also lose important fatty acids that help keep hair strong. The damage is permanent after just one try and every time after only weakens hair more. This process can be very intense, so if your hair has already been colored or processed, bleaching should be an absolute no go. This news may suck, but the consequences can be absolutely devastating. 

• strips hair of natural pigment
• loss of fatty acids that help hair
• damage is permanent

Time: A huge misconception is how long it actually takes to achieve the bleach blonde or platinum look; it takes hours, sometimes even days. Stylists will do it in sessions to keep from over traumatizing hair. For people with darker hair, the blonde will often come out as an orangey color in the beginning before transitioning to a blonde. Don’t expect to be in and out in an hour, it takes multiple shots at getting the right shade. Patience truly is a virtue!

• bleaching takes time
• dark hair can look orange before blonde
• it may take multiple sessions to achieve desired color

Reality: Don’t expect to look like your fave celeb! Shades and tones work differently on different people. Although magazine clippings and Pinterest pins you bring to your stylist are excellent inspiration, the reality is that you probably won’t get the exact shade and hue you’re looking at. Don’t attach yourself to ideas and make sure to really listen to what your stylist says will be best. They know hair better than you do and their word is absolutely sacred!

• shades and tones are different for everyone
• listen to your stylist; they know best
• be open to new ideas 

TLC: Make sure to treat your hair like it is made of gold once the process is complete. A lot of people will go back to washing, brushing and pinning their hair like before, but this only worsens the already inevitable damage. Bleaching hair is an investment and should be treated like your most prized pair of shoes. Moisturizing products such as Aveda’s Damage Ready Intensive Restructuring Treatment and color strengthening products like Color Lustre’s line of praise given shampoo and conditioner are going to make a world of difference following a bleaching. These products may be a little pricey but bleached locks are an investment and should be handled with great care. 

• hair is more prone to damage after bleaching
• use moisturizing and color strengthening products
• bleaching is an investment
  
  

Water: Water is the enemy for color treated hair. It can (and will) pull even more color out and a primer used before washing will coat and protect strands from further discoloration and buildup from the harsh minerals found in tap water. After washing, a good conditioner is important too. Look for an ingredient called ceramide in conditioners, it is the same fatty acid that was stripped by bleach so it immediately adds that extra strength that was lost. Natural oils like argan oil and coconut oil are staples for conditioning treatments and can soften hair after its harsh color change. They should be used once or twice a week by putting saturated hair in a cap and then wrapping it in a hot towel for a few hours. Both are excellent alternatives to the more expensive salon brands and still give the awesome benefits. 

• water pulls color out of hair
• use primer before, and conditioner after washing
• use argan and coconut oil twice a week to soften hair

By: Gioia McGuire

Breathable Fabrics

While shopping this month, try looking for cotton clothing in assorted colors that compliment your complexion. Cotton allows the body to breathe and keeps you looking cool while trying to stay cool.

Product: ASOS 90's Skater Dress

Price: $27.00
Where to Buy: ASOS

Floppy Hats

Lastly, a big floppy hat will become your portable source of shade. Whether it's cotton, straw, or polyester, a floppy hat will provide a more polished source of sun protection. The term “throwing shade” will take on a whole new meaning.  

Product: ASOS Floppy Straw Hat in Metallic

Price: $29.00
Where to Buy: ASOS





By: Tomorias Brown